You in all probability have gone by means of a number of gross sales funnels, however may not have been conscious of this.
Merely mentioned, a gross sales funnel is a collection of presents which might be offered to the customer / buyer and have a tendency to extend in worth and worth.
Everybody who goes by means of a gross sales funnel is meant to develop into increasingly engaged and would spend more cash on the best way.
On the “front-end” you could have a free supply to draw and qualify individuals who might have an curiosity to buy your merchandise additional down the gross sales funnel. With a purpose to get the free product, folks need to sign-up (additionally referred to as opt-in) and provides their e mail handle and title, and in flip they’re added to your e mail record.
Now you could have these folks in your e mail record and might ship different associated presents to them that they may be excited by.
Proper after signing up for the free supply they are going to be taken to a web page with a low worth supply. That is the purpose the place they’re shifting to your “back-end” of the funnel.
In the event that they purchase the low priced supply then they are going to be taken to a different associated supply at the next worth (usually referred to as an upsell). And if the individual additionally buys this increased priced supply, they may once more be taken to the subsequent associated product at a good increased worth. This may go on and on…
Not solely the value ought to improve throughout this course of, but additionally the worth of the product/service you supply them.
So you may truly begin with a brief report for $7, then transfer on to a much bigger report for $17, then supply a video course for $37 after which finish with a training program that prices $197.
So once more, the front-end of your gross sales funnel is all about capturing the eye of your prospects and put them in your e mail record.
Within the back-end it turns into a lot simpler to make gross sales, however you will not have practically as many individuals reaching your back-end as you do coming into your front-end. Solely a small proportion will enter your back-end, however that is okay since this small group shall be engaged and spend some huge cash.